How AMP pages can help in driving more traffic through Google search

AMP Pages Can Help in Driving More Traffic

Fast loading websites and web pages are the key to any successful business nowadays. It is a well known fact that slow loading websites are hardly able to generate a positive response among the target customers. Unless site owners take necessary steps in making sure that the loading speed of a website is accentuated, it is not possible for that site to achieve success in a highly competitive marketplace. The website should be optimized for higher speed otherwise its ranking and appeal will be negatively impacted. This is even more so for the mobile websites since most of the mobile internet service providers do not present with extremely high speed internet facilities. Most of the people nowadays make use of their mobiles to browse the internet. Therefore, it is necessary that mobile websites should have fast loading speeds under all circumstances. And AMP pages can help in driving more traffic through Google search.

To manage the issue of mobile pages that has slow loading tendencies, Google has recently come up with Accelerated Mobile Page Project or AMP Project, a new move that has already been set in motion. The AMP project is supported by Google and numerous other websites and publishers such as Twitter and it is going to play a critical role in enhancing the speed and momentum of the mobile websites. Google has also decided to introduce analytical tools in the AMP pages for maintaining traffic for the publisher websites. This project is going to help Google in a major way to promote enhanced use of the web browser app on the mobile devices. Already companies like Sakshi Infoway are taking all the steps that are necessary to implement AMP technology with the new websites that they are creating.

The main goal of the AMP Project is to serve as a type of technical specification that can accelerate the loading speed of the mobile pages. Basically it is an HTML set that consists of specific JavaScript elements. The JavaScript elements are crafted for creating a ‘reading’ content instead of just being only interactive. The AMP is therefore a kind of optimized web pages which makes it possible for the search engines to display searched contents much faster. AMP is a type of open source framework which is built on advanced web technologies that enable developers to come up with light weight websites and web pages rather easily.

Websites are nowadays often flooded with different types of tracking codes for demographic data as well as multiple heavy video adverts, which can be frustrating for the mobile users since they only help to slow down the general loading speed of the pages. However with the help of AMP library the developers would be able to use custom components for creating websites that eventually loads much faster compared to the normal web pages. Website developers are nowadays encouraged to build the AMP pages for their websites and make sure that the pages are set up according to the guidelines set by Google and the AMP Project. The other thing that should be kept in mind is the methods for streamlining the process of creating pages. This can be accomplished by using different types of plugins that can be used with the content management systems.

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