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August 2025


Amazon PPC Management  Digital Marketing  Ecommerce  PPC Advertising 

Amazon PPC Campaign Mistakes an Agency Can Help You Avoid

August 13, 2025  by sasmita 

Are you struggling to make your Amazon PPC campaigns work for you? You’re not alone. Many businesses dive into the world of Amazon advertising with high hopes, only to find themselves lost in a sea of complexities and common pitfalls. With millions of products vying for attention, it’s easy to misstep and waste precious budget […]

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Digital Marketing  Influencer marketing 

Micro vs. Macro: What Today’s Brands Need to Know About Influencer Effectiveness

August 5, 2025  by sasmita 

Influencer marketing has transformed the way brands connect with consumers. Gone are the days when traditional ads dominated our screens; today, people seek authenticity and relatability in their interactions with brands. Enter influencers—individuals who have carved out a niche by building trust within their communities. But not all influencers are created equal. As the landscape […]

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