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Posts archives

May 2025


Digital Marketing 

ABM That Doesn’t Suck: What Smart CMOs Are Doing Differently

May 28, 2025  by sasmita 

Introduction to ABM (Account-Based Marketing) Account-Based Marketing (ABM) is no longer just a buzzword; it’s a strategic approach reshaping how businesses engage with their high-value clients. For many organizations, ABM has shifted from the fringes of marketing strategy to center stage, especially for enterprise CMOs who are keen on maximizing lead quality and optimizing revenue […]

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Digital Marketing 

Lifecycle Marketing Strategies: How to Keep Your Product Relevant Post-Launch

May 15, 2025  by sasmita 

Lifecycle marketing is more than just a buzzword; it’s a critical approach that can elevate your product’s success long after its launch. Imagine pouring your heart and soul into creating something truly unique, only to watch it fade away in the crowded marketplace. The reality is, post-launch strategies are where the magic happens. From nurturing […]

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Digital Marketing  International SEO optimization  SEO 

“How to Optimize Your Site for Global Search Engines with an International SEO Audit”

May 14, 2025  by sasmita 

The internet is a vast landscape, filled with diverse content tailored for different audiences around the globe. As businesses expand their reach internationally, understanding how to navigate this digital terrain becomes crucial. Enter International SEO—your roadmap to optimizing your website for global search engines and connecting with users no matter where they are. But what […]

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App Development 

Choosing Your Data Backbone: Hadoop or Traditional Database Systems?

May 7, 2025  by sasmita 

In today’s data-driven world, choosing the right backbone for your business is crucial. The volume of information generated daily is staggering, and having a solid framework to manage and analyze that data can make all the difference. Enter Hadoop and traditional database systems—two formidable contenders in the realm of data storage and processing. Whether you’re […]

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